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Wine merchant & sommelier course
Test the job before you commit: tasting, reading a label, advising without encouraging drinking, food and wine pairing, running a cellar and selling within the law.
- 13 five-minute lessons
- 3 levels
- 13-page PDF guide
- English & French
- Certificate of completion
Why a wine merchant stays essential in the age of AI
- Wine is judged by tasting it: no app can smell or spit for you.
- Good advice comes from a conversation: the dish, the budget, the customer's hesitation.
- Selling alcohol takes a responsible person who knows when to refuse a sale.
Is it for you? Five signs
- You enjoy tasting and comparing.
- You like advising without pushing.
- You remember what people like.
- You don't mind carrying cases.
- You enjoy meeting producers.
Not sure yet? That's what the €6.90 guide is for. Refund within 14 days if it isn't you.
Thinking about a career change? Read our complete career change guide →
What you'll be able to do
- Taste methodically
- Read a wine label
- Advise within a budget
- Pair food and wine
- Store and serve correctly
- Sell within the law
The programme
Level 1 – Beginner
- D1The job and the routes in
- D2Label, appellation, vintage
- D3Methodical tasting
- D4Alcohol, law and responsibility
Level 2 – Intermediate
- I1Regions, grapes and styles
- I2Listen, suggest, close
- I3The principles of pairing
- I4Cellar, temperature, service
Level 3 – Expert
- E1Sourcing and shaping the selection
- E2Mark-up, turnover, stocktake
- E3Tastings, workshops, loyalty
- E4Provenance, authenticity, sales
- E5Licence, status and project
The full guide: 6 chapters
- The fundamentals of the job
- Advising a customer
- Figures & benchmarks
- The toolkit
- Case study: the Kurniawan affair
- Wine merchant's glossary
Prices
The whole job in 13 pages, PDF, English or French.
13 five-minute lessons, quizzes and 3 certificates, English or French.
Path + full guide, English and French editions included.
14-day money-back guarantee · Instant download · Secure payment
Frequently asked questions
What is included in the wine merchant & sommelier course?
A 13-page PDF guide that covers the whole job, and a 3-level path of 13 five-minute lessons (beginner, intermediate, expert), each with a quick quiz, plus a certificate of completion per level.
Will AI replace a wine merchant?
Wine is judged by tasting it: no app can smell or spit for you. Good advice comes from a conversation: the dish, the budget, the customer's hesitation. Selling alcohol takes a responsible person who knows when to refuse a sale.
Is the course available in English and French?
Yes. You choose English or French at checkout; the Complete Pack includes both languages.
How do I receive the course?
Immediately after payment you receive a download link by email, with your invoice. The files are A4 PDFs you can read on any device or print.
Is the certificate an official qualification?
No. G-Learn certificates confirm you completed the course. They are not a state diploma or a licence to practise.
Can I get a refund?
Yes: if the course is not what you expected, ask within 14 days of purchase for a full refund. Prices start at €6.90.